Branded entertainment agency, Brand Arc, has opened a New York office, and tapped Kevin F. McAuliffe as managing director. The founder of Universal Television Networks' branded entertainment practice,
McAuliffe introduced the business model to NBC Universal when the two companies merged in 2004. As senior vice president, branded entertainment for NBCU Cable Entertainment, he oversaw original
content strategy partnerships for brand clients across USA, Bravo, Oxygen, Esquire, Style, E! and Syfy networks. Based in Los Angeles, Brand Arc designs product integrations across TV, film, video
games, mobile and digital platforms for brands such as Toyota, AT&T and Genentech. "I'm excited to join Brand Arc as they launch an East Coast presence," said McAuliffe, who has worked with the
agency from the distributor side for close to a decade. "This company's focus, innovation and creativity within the discipline allow brand partners to meaningfully tell consumers stories through
original content engagement."