Around the Net
Email Volume is Up But Clicks & Opens Are Down: Yesmail
- Direct Marketing News, Thursday, September 4, 2014 12:47 PM
Email volume increased 9 percent from 2013 to 2014, according to a new report from Yesmail Interactive. The “Email Marketing Compass,” report analyzed email metrics from 25 billion emails sent between Q2 2013 and Q2 2014. According to the report, unique clicks have decreased by 14 percent, and overall email open rates were down 3 percent.
