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MoneySavingExpert Email Banned in UK For Misleading Consumers

  • The Drum, Wednesday, September 10, 2014 12:03 PM

British finance site MoneySavingExpert has come under heat for sending out emails that violated the country's advertising standards. The emails for TalkTalk and Love2Shop were banned after the Advertising Standards Authority (ASA) ruled that the message was misleading to consumers. The email promoted a package mobile deal, but was not clear about additional charges that consumers would pay for all of the services being promoted. The ASA banned the email for using language that "contradicted rather than clarified" information around phone line rental and call costs.

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