Mullen announced the appointment of
PAUL PEREIRA as the new director of data analytics, interactive media. Pereira’s focus will be web analytics, customer analytics, online easement
analysis, and the building, productizing and implementation of customer relationship marketing (CRM) programs. Previously, Pereira has worked for companies including Philips Semiconductors, Talbots,
BOSE and at Digitas on such brands as AT&T, General Motors, Kodak and Delta Airlines.
