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The Majority of Australian E-Commerce Firms Aren't Personalizing Messages: Teradata

  •, Monday, October 27, 2014 12:04 PM
Australian e-commerce companies are not taking full advantage of personalization in emails, according to a new study from Teradata. The report found that while 92 percent of country's top 50 e-commerce firms send emails regularly, 76 percent aren't tailoring marketing messages.

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