Around the Net
Paramount Puts $20 Million Behind Halos Mandarins
- Produce News, Monday, November 10, 2014 8 AM
Paramount Citrus Coop in Delano, Calif., is putting $20 million behind its Halos boxed Mandarin oranges. The “Wonderful Halos” brand launched last year with an industry-record $100 million, five -ear commitment with $20 million spent the first year. Wonderful Halos is part of Wonderful Brands, which includes “Wonderful Pistachios,” “Wonderful Almonds,” “Wonderful Almond Accents” and “Pom Wonderful.”
