• Chain Store Age, Tuesday, December 16, 2014 9:42 AM

Yes, Black Friday showed the power of e-commerce, but young women still love shopping malls, especially during the holidays. Sixty-five percent of respondents to a Teen Vogue survey said they would do most of their holiday shopping in stores because then they they can hang out with their friends, and bond with their mom. But mostly hang out with friends. The top three reasons they love the mall during holidays are store decorations/window displays (75%), music (53%) and collecting festive shopping bags (46%).

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