The total number who said they receive good suggestions on social media is up from 40% in 2010, and includes 66% of Millennials (defined here as ages 18-37), 56% of Gen Xers (19-49) and 37% of Baby Boomers (50-68). In the same vein, pollsters found that the proportion of people who report a variety of good outcomes from social media has increased over the last four years, including the percentage who have found a job opportunity (21%, up from 15%) and the percentage who have found an apartment or house (11%, up from 9%).
That said, you clearly take the good with the bad, because the proportion of respondents reporting negative outcomes has also increased. Thus, 51% reported being offended by something they have seen online, up from a total of 43% in 2010, and including 53% of women and 48% of men.
Meanwhile, 8% said they have gotten into trouble at school or work because of something they posted online, up from 7% in 2010. Perhaps unsurprisingly (sigh), men distinguished themselves by their bad judgment, with 12% doing something dumb versus 5% of women. The same is true when it comes to having lost a job opportunity because of unconsidered posting, with 10% of men shooting themselves in the foot versus 3% of women.
Ominously, Americans seem to be losing faith in their ability to keep things private, reflecting a lack of trust in social media companies. In 2014, 60% of respondents said they are confident that privacy settings function as they wanted, down from 71% in 2010, and the proportion who believe that negative outcomes from social media can be prevented using privacy settings decreased from 78% to 71% over the same period.