Around the Net
Brit Retailer Selfridges Goes Gender Free For A Month
- Chain Store Age, Wednesday, February 4, 2015 9 AM
London’s Selfridges department store is nixing gender this spring on three floors of its Oxford Street flagship. It will replace men and women’s collections with unisex or gender-neutral shops. The “Agender Project” involves similar strategies in the beauty and accessories floors, where mannequins will be replaced with film, photography and music to highlight collections. Stores in Manchester and Birmingham stores, as well as its online site, will also feature gender-neutral spaces as well.
