Around the Net
Newsletter Firm Sees Potential in B2B Market
- Kentucky.com, Monday, March 9, 2015 5:51 PM
Rich Ord, CEO of email newsletter business iEntry, says that the newsletter is as powerful as ever. In an interview with Kentucy.com, Ord argues that B2B newsletters are where the money is, as compared to consumer content. The company sends a couple hundred email newsletters with content targeted at specific job titles in different market segmentations that advertisers can sponsor.
