Around the Net
Email Drives 30% of E-commerce Sales For Luxury Lingerie Retailer Journelle
- Direct Marketing News, Thursday, March 12, 2015 12:35 PM
For luxury lingerie retailer Journelle, email drives more than 30 percent of e-commerce sales. The company uses data to personalize its emails including purchase data, birthdate, anniversary and zip code. Using this data, the company sends triggered messages which garner 50 percent more opens than typical messages.
