The Maine State Lottery tapped Fuseideas as its advertising agency of record. NL Partners of Portland, Maine, previously handled the account. Work will be handled out of the Fuseideas' Portland office
and include broadcast, print, out-of-home, point-of-purchase, digital and social media programs for the lottery. The agency will also handle media buying and planning duties. New work debuts in the
spring. The Maine State Lottery spent $655,000 on measured media in 2013 and $565,000 in 2014, according to Kantar Media.