Around the Net
Emma Acquires Boomerang
- Forbes, Wednesday, April 8, 2015 12:25 PM
Email marketing services firm Emma has acquired email startup Boomerang, in a deal whose terms were not disclosed. Boomerang offers a tool that allows customers to control when they send and receive email messages by integrating an app into their email inboxes. Emma covers email automation, with a Salesforce.com integration. This acquisition brings Emma the tools to do cloud-based plugins. Boomerang customers will now have access to Emma's platform.
