New York-based Generator Media + Analytics has hired Jillyn Snowden as Communications Strategy Associate Director, working on Jenny Craig and Curves. She joins the agency from Zenith Direct. The media agency, formerly known as Gotham Direct before a rebranding two years ago, has also tapped Jonathan Gong as Senior Communications Planner working on Chiquita and OTC Pharma clients. He was previously an Integrated Media Associate at Assembly.