Around the Net
Diamond Candles Average Open Rates Reach 40% With Triggered Email Program
- Direct Marketing News, Tuesday, May 12, 2015 10:01 PM
E-commerce firm Diamond Candles has increased its email engagement after implementing a new triggered marketing program. The company hired automated marketing provider Bluecore last year to help send triggered messages based customer behavior. Over the past year, the company has sent 1.1 million triggered messages and has seen average open rates hit 40 percent and average conversions hit 13 percent.
