• by Amy Corr  @MediaPostOTL, June 15, 2015

Cyclist Greg LeMond hired Solve to help launch a new line of bicycles and fitness-related products. The LeMond lineup will include racing bikes, accessories and technology for improving training performance. Solve will handle brand positioning, target audience definition and messaging across traditional, digital and social media channels. Work will launch later this year. "Greg’s racing achievements and ability to leverage technical innovations to maximize performance are legendary," said John Colasanti, CEO of Solve. "There isn’t a person more qualified or better suited to dominate the cycling space." Additional Solve clients include Bentley Motors, Cascadian Farm Organic, True Value Hardware, Porsche, Optum Pro Cycling, President Cheese, Shopko Stores and the Epilepsy Foundation of Minnesota.