• by September 21, 2004

IAG Research, the TV ad effectiveness ratings company, has hired ALFA O’NEILL as executive vice president, entertainment research. In this role, O’Neill will provide media and market research expertise to support the movie titles and television programs of current IAG entertainment clients, develop new data products and analytic tools using IAG’s proprietary data collection system, and forge new business relationships. Prior to joining IAG Research, O’Neill was executive vice president & general manager of McCann-Erickson Entertainment. Also at IAG, LOIS MILLER has been named corporate executive vice president. Miller will be leading IAG’s automotive practice. Prior to joining IAG, Miller was vice president of advertising and marketing for Hearst Magazines, Corporate Division.