Beyond Interactive, MediaCom's digital arm, has named
ADAM HERMAN senior vice president, integrated media director. A newly created position, Herman will direct the integrated strategies
for online, offline, and direct response media planning and buying for Beyond Interactive's client, CheapTickets. Prior to joining Beyond Interactive, Herman was the managing editor of
MEDIA
magazine (People on the Move’s sister publication), where he directed all editorial content for two monthly editions. He has also held several senior media management positions including vice
president of operations and marketing director of MediaPost Communications; vice president, media director of The Romann Group; and senior vice president of strategic planning, database and media
services for Warren/Kremer/CMP Advertising.
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