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Cetera Financial Group Taps LinkedIn to Improve Email Performance

Cetera Financial Group wanted to make its customer email program more personalized, and they looked beyond email to do so. Using tools from LinkedIn Marketing Solutions, the financial services firm created a program to nurture their current email contacts alongside LinkedIn data. The new strategy helped the company increase site traffic with more than 900 new site visitors coming from LinkedIn.

Read the whole story at Direct Marketing News »

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