The Weather Channel announced that
NANCY APATOV has joined the company as vice president of Ad Products and Integrated Content, TWC Media Solutions. In her new role, Apatov is
responsible for overseeing cable and ad products for The Weather Channel cable network and for the online, wireless, and broadband services provided by The Weather Channel Interactive. Most recently,
Apatov served as SVP, director of media for J. Walter Thompson Technology.