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Tylenol Canada Offers Broader Definition Of Family

Tylenol Canada, following a trend toward redefining the traditional idea of family, has launched a new campaign for its Cold, Cough & Flu line. Via J. Walter Thompson Canada, the ad suggests that a healthy family can be a separated one. A man who lives on his own preparing for a special visitor. When the doorbell rings, it is his ex-wife dropping off their young daughter, smiling and saying, “Thanks for covering.” He smiles warmly, replies, “Of course,” and hugs the little girl. 

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