• Luxury Daily, Wednesday, December 16, 2015 9:15 AM

Monacan-Italian cruise line Silversea Cruises is rebranding itself as an option for consumers to “adventure with style.” With the help of brand consultancy The Partners, the cruise liner has created a wittier, more unified  brand identity to stand out in a competitive field. “In recent times the brand has come up against more and more competition in the luxury cruising sector as more and more luxury cruise lines begin to offer adventurous cruises,” said Stuart Radford, creative director at The Partners, the brand consultancy firm who oversaw the rebranding project.

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