(Extra) Planetary Events Drive Web Traffic

  • January 25, 2005
Calamitous natural disasters, extra-planetary exploration, and taxes determined browser behavior during the week ending Jan. 16, Nielsen//NetRatings reported yesterday. Americans preparing as the taxman cometh made taxes the fastest-growing category, led by TurboTax, which spiked 99 percent. Traffic to NASA's site, said Nielsen, was heavy thanks to the administration's ongoing exploration of Saturn and its moon Titan. Mission Cassini stimulated at-work browsing--up nearly 113 percent with 1.6 million visitors--and at home--up 80 percent with 967,000 visitors. "Before and After" tsunami photos of devastated South Asian areas led global rubberneckers to .Mac, which saw a 24 percent increase in at-home traffic with 2 million unique visitors.

--Gavin O'Malley

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