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Media Agencies Growing Staff Numbers, Creatives Shrinking

  • Campaign, Thursday, January 28, 2016 7:56 AM

Media agencies drove overall advertising industry growth of 1.9% in 2015, while staff numbers at creative agencies fell last year, according to the IPA's 2015 Agency Census. The total number of those employed in the industry was 23,662 in 2015, up from 23,231 in 2014. A driver has been media agency growth, up 6.4%, compared with a 0.7% decline in creative and other non-media agencies. There has been an increase in women in senior positions.

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