Marilyn Monroe remains one of the worlds best-known stars more than 60 years after her death. She proved it again during Super Bowl 50, when she appeared in a commercial for Snickers as part of the brand's "You're Not You When You're Hungry" campaign. Of 46 celebrities who appeared in 24 of the 57 ads that ran before and during Super Bowl 50 on CBS, Monroe came out on top. She earned an E-Score of 100 and garnering 81% "awareness," according to research, marketing and consulting firm E-Poll Market Research, Los Angeles.