• by Amy Corr  @MediaPostOTL, August 16, 2016

ATRIO Health Plans, a health insurance carrier in southern Oregon, named Leopold Ketel, based in Portland, as its advertising and branding agency of record. Established by Oregon physicians in 2004, ATRIO serves Oregonians residing in Douglas, Josephine, Jackson, Klamath, Marion and Polk Counties. The company offers Medicare, individual, family and small employer health plans. Leopold Ketel will handle advertising, design, media planning and buying and production, with a goal of establishing a strong brand presence in the southern Oregon and Willamette Valley markets.

"We focused on selecting an agency that understood our objectives, our markets, and the challenges in the health care industry. We are confident Leopold Ketel will deliver breakthrough creative design and solutions to better communicate our value to the market," said Matt Gougler, chief marketing officer of ATRIO.