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Many Large Retailers Increased Email the Week of December 26

Target sent 87% more emails between Dec. 26 and Jan. 2 2016, as compared to the same time frame in 2015, according to a new report from eDataSource. The research revealed that Amazon, Toys R Us, Macy’s, Dick’s Sporting Goods, and Best Buy also increased the emails they sent in the week after Christmas. Wal-Mart Stores and Kohl’s were the only retailers examined that sent less emails during the timeframe.

Read the whole story at Internet Retailer »

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