Around the Net
At Xerox, The Marketing Technology Stack Leaves Center Stage
- eMarketer, Tuesday, February 14, 2017 8 AM
At Xerox, marketers make use of 100 technology tools to reach customers and prospects and transform their experience of the brand. Duane Schulz, Xerox’s vice president of digital and demand marketing and technology, spoke about how he and his team manage their technology stack, and what strong adoption of marketing tech has meant for the organization.
