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Lexus LC500 Launches 'Groundbreaking' Cinema Ad
- Film Journal, Monday, May 8, 2017 8 AM
A groundbreaking cinema ad for the Lexus LC 500 luxury coupe in Dolby Atmos is running in select theaters. Dolby Atmos allows for sounds to be placed anywhere in the movie theater to make audiences feel as if they are inside the experience and not merely watching it. This is the first time in the United States that a cinema ad has been released using Dolby Atmos.
