Forget starving yourself. Eating food is 2017's hottest new feminist fad. At least according to Special K, whose latest campaign, "Own it," tries so, so hard to make a bold political statement: that women like to eat. It appears that Special K took its cue from a decade of tampon commercials where women show that they can "do it all": including jogging, listening to rap music, more jogging, going to work with a tampon in and eating diet cereal.