Around the Net
Cracker Barrel Focuses On Music Program
- Brand Channel, Thursday, June 8, 2017 8:03 AM
The brand is reinvigorating its music program to bring new musicians together in an effort to offer guests “authentic connections that curate a unique guest experience.” For example, Cracker Barrel produced the updated version of "Jolene" by Dolly Parton and a cappella stars Pentatonix that has garnered more than 25 million views on YouTube. The video was shot in the Cracker Barrel Decor Warehouse.
