Around the Net
Nike Preps To Sell Direct Via Instagram
- Bloomberg, Wednesday, July 5, 2017 8 AM
Nike Inc. said Friday it is going to sell some of its products through Instagram, the Facebook-owned photo-sharing app. Details on how it will work are sketchy. The Beaverton, Ore.-based company said its customers would be able to shop "seamlessly" within the platform. Retail, luxury and beauty brands have long salivated over selling to social-media addicted Millennials. But so far, no one has got it quite right.
