Around the Net
Email Marketing Now More Of A Team Activity
- Fourth Source, Wednesday, July 5, 2017 11:19 AM
Email marketing is increasingly being run by teams as part of larger responsibilities, according to a study by Adestra and Econstancy. And there has been a decline in individuals running the channel as part of wider tasks. Fourth Source warns, though, that this “highlights the need for an integrated approach across marketing disciplines to avoid sending too many or confusing messages to the same subscriber.”
