Lady Gaga has teamed up with Tudor, a luxury Swiss watch brand, to be the face (and wrist) of their “Born To Dare” campaign. Dressed in an all-white Tudor era outfit and also a gothic look, the two versions of Gaga go head to head and battle it out on the piano in the promo video. Directed by Mark Romanek, the director behind Michael Jackson's “Scream” video, she assures fans that it is her playing Mozart on the piano.