Around the Net
Sears Brings Back Wish Book
- Chicago Tribune, Friday, November 3, 2017 7:21 AM
Sears is bringing back its Wish Book holiday catalog after a six-year hiatus. The retailer began printing the catalog — then called the Sears Christmas Book — in 1933. The first edition’s 88 pages included Miss Pigtails dolls, battery-powered toy cars, Mickey Mouse watches, chocolates and canaries. In 2011 Sears decided to focus on other holiday initiatives. Wish Books varied in size, but they often topped 600 pages.
