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Nike To Shift Away From 'Mediocre' Retailers

Nike will change how it works with retailers over the coming years, focusing on just a few dozen of them as it works through a challenging market for sportswear makers. Nike executives emphasize the company’s ongoing plans to sell more goods digitally and directly to consumers, a shift from its longstanding model of selling through sporting-goods stores and other traditional retailers.

Read the whole story at The Wall Street Journal »

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