The Hollywood Reporter will relaunch its video series “THR Eats” as “Where Hollywood Eats,” in partnership with ReachMe TV.
ReachMe TV partners with hotels, retail stores and airports to distribute entertaining content on public screens in high-traffic areas. Its videos reach up to 1.6 billion viewers annually, and THR believes this partnership “will vastly expand the series’ impact.” The ReachMe TV channel is in 85 airports in the United States and Canada, as well as over 800,000 hotel rooms across the U.S.
The Hollywood Reporter calls the partnership with ReachMe TV “the latest milestone in an aggressive move into video” for the publisher.
THR had 533 million cross-platform views in 2017, up from 222 million in 2016.
Last year, parent company The Hollywood Reporter-Billboard Media Group introduced two daily video series, “The Hollywood Reporter News” and “Billboard News,” which cover entertainment and music news, respectively.
ReachMe TV already airs both shows on its screens, as well as other video series from The Hollywood Reporter-Billboard Media Group, including "Fishing For Answers," "You Should Know" and "In Studio with The Hollywood Reporter."
And last August, The Hollywood Reporter and Billboard partnered with location-based digital video network Captivate to run content across its 12,000 elevator and lobby displays in office buildings across North America to reach business professionals.
“Where Hollywood Eats” will premiere in March with 10 new episodes. The show will “explore the buzziest culinary hot-spots” in New York, New Orleans, Atlanta and Los Angeles.
Chef Fuyuhiko Ito’s Umi and Chef Ford Fry’s Marcel in Atlanta and Chef Steve Samson’s Rossoblu in Los Angeles, are a few of the restaurants that will feature in the series.
THR is also working on a new scripted limited series inspired by an investigative feature by THR senior writer Gary Baum on the Los Angeles billboard diva Angelyne.