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Abercrombie Seeks To Change Image, Appeal To More Millennials

Abercrombie is trying to engineer a transformation in the hopes that it can win over the next generation of young people. If you walk by an Abercrombie store at the mall, you’ll note the lack of pornographic billboards featuring chiseled shirtless men staring down at you with scorn. Instead, there are images of twentysomethings of various ethnicities and body types smiling in a welcoming manner. Early signs show that this new strategy appears to be working.

Read the whole story at Fast Company »

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