Addressable TV Ad Universe Now Reaches Majority Of TV Homes
- by Joe Mandese @mp_joemandese, May 7, 2018
This year, 84 million U.S. households will be technically reachable via some form of “addressable TV,” including 52 million via conventional addressable set-top boxes, an additional 18 million via VOD (video-on-demand) and 14 million via OTT (over-the-top) platforms, making the majority of American homes reachable via an addressable TV advertising …
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