Updated: Dentsu Aegis Global Ad Outlook
- by Joe Mandese @mp_joemandese, January 11, 2019
Dentsu Aegis Network (DAN) has updated its outlook for the global ad economy and despite slight downward revisions for the U.S., North America and Central/Eastern Europe, is generally upbeat for 2020.
“The pace of ad spend growth is decelerating from 4.1% in 2018,” the agency holding company says in the …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
