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Would You Buy Insurance Against Brand-Tarnishing Events?

"Can You Indemnify Against Dick Pics?" asks this long New York magazine post that discusses Spotted Risk, a start-up that aims to sell scandal insurance to those who work with celebrities and influencers. Spotted also plans to develop reputational insurance -- "like disgrace insurance, but for companies instead of people," which "would cover all risks to a company’s image, from cyberterrorism to product recalls to a CEO’s dismissal over expensing visits to brothels. It makes sense; one recent report found that reputational damage is the No.1 risk that companies fear."

Read the whole story at New York Magazine »

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