Burgeoning Streaming Marketplace Impacting TV And/Or Video Ad Plans
- by Joe Mandese @mp_joemandese, April 14, 2020
The influx of new, mass-distributed subscription video streaming services such as NBCU's Peacock, Disney+ and Apple TV+ has having a significant impact on he 2020 media plans of advertisers, according to findings of a study conducted among 500 marketing decision-makers conducted in January.
Nearly a fifth of the respondents said …
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