Capri Sun Pranks Schoolchildren

Capri Sun is pranking schoolchildren as part of the juice brand’s first work under agency Mischief.

The premise: Capri Sun provides filtered water packets to schools unable to access water fountains, with students thinking all juice packets have been replaced. They’re not happy about it.

In addition to three spots featuring the reactions of children, there will be a print ad apologizing for the mix-up with the tagline “it’s not juice, it’s Capri-Sun” as well as similar apologies running across Capri’s social media accounts.



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