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Walmart Expands Advertising Business

  • Reuters, Tuesday, October 20, 2020 7:40 PM
Walmart is “aggressively expanding” its advertising business even as a proposed deal to buy a stake in video-sharing app TikTok remains stuck in limbo. “The world’s largest retailer is making better use of its wealth of shopper data to link promotions on its website and app with ads inside its network of 4,700 U.S. stores, interviews with six advertising agencies and Walmart ad tech partners, three major brands plus bankers and ex-employees,” per Reuters.

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