A unique interactive exhibit at The New York Public Library celebrates the history and future of advertising. "Opt In: To Advertising's New Age" features examples from some of the best
print, radio, TV, and online advertising campaigns. The show, sponsored by The Online Publishers Association and The One Club, offers 3D interactive sculptures that visitors can engage with to view
advertising highlights. The online part of the exhibit enables visitors to view campaigns from such brands as Absolut, the Army, Coke, GE, and IBM. The campaigns showcase the capabilities of a variety
of technologies including Shockwave, Flash, and streaming video. Visitors to the exhibit can enter a booth and not only opt-in to create their own online ads, but send them to friends, underscoring
the viral nature of interactive advertising.
The show runs at the NYPL's Science, Industry and Business Library through December 31 and then moves to the Museum of Radio and TV in Los
Angeles in February.
