As part of an integrated North American marketing campaign, JanSport, a marketer of teen backpacks, outdoor packs, and travel gear, has chosen the Vancouver office of Tribal DDB Worldwide to enhance
its
website. Tribal DDB will be redesigning the site to incorporate the company's new lineup of teen backpacks, outdoor packs, and travel gear. To do this, Tribal
DDB will be working closely with DDB Seattle, the agency charged with creating JanSport's overall marketing communications. The revamped site, targeting business, leisure, and active lifestyle
travelers, is scheduled to launch later this summer, to coincide with other marketing initiatives.
