Pandemic Keeps Disrupting Plans For Super Bowl Viewing
- by February 10, 2022
This year’s Super Bowl between the Los Angeles Rams and the Cincinnati Bengals brings together two teams from significantly different designated market areas (DMAs). While Los Angeles is the second-biggest DMA with about 5.48 million TV homes, Cincinnati is ranked No. 36, with 864,000 homes.
Three quarters (75%) of U.S. …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
