• The New York Times, Tuesday, March 1, 2022 5:17 PM

Dr. Bronner’s soap company is financially backing efforts to loosen laws related to drug use, especially psychedelics like psilocybin, better known as “magic mushrooms” and peyote. “The sentiment is promoted on limited-edition soap bottles that sing the praises of psychedelic-assisted therapies, and through the trippy pronouncements of David Bronner, grandson of the company’s founder and one of its top executives, who is not shy about sharing details of his many hallucinogenic journeys,” per The New York Times. 

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