• by Tony Silber , March 10, 2022

Across the country, the suburban landscape has been changing dramatically in the last few years as sprawling apartment complexes have sprung up, signaling a new demand for a different type of housing in areas often dominated by single-family homes. Industry Dive, the B2B digital-media company based in Washington, D.C., this week launched Multifamily Dive, its latest vertical brand, to track the trend.

“With apartment construction at a 30-year high, Multifamily Dive will deliver breaking news, data analysis, and insights to company executives, developers, and regulators at the center of the economic and demographic changes reshaping communities,” the company said in a press release.

The new newsletter and website join other “Dive” (the name is a reference to doing a “deep dive” into a topic) brands that serve more than 20 verticals. Among them are construction, cybersecurity, banking, grocery, HR, healthcare and higher education.

Multifamily Dive, according to corporate Editor in Chief Davide Savenije, will examine the entire ecosystem of multifamily housing, from the initial investment to construction and property management and all the steps in between. “With rising inflation, materials shortages, labor issues, and many billions of dollars in sales and deals at stake, executives need to stay informed on how multifamily housing is changing today and where it's going tomorrow,” he said. “What we see happening in this market creates the right opportunity for us to build up a trusted and indispensable source of information and insight for our readers.”

Multifamily Dive’s editorial coverage will be led by Les Shaver, who has been covering the sector for almost 25 years. “I like to identify trends before they happen,” Shaver said. “While it is always important to cover the news and tell our readers what’s happening now, we also want to be proactive in reporting what’s next.”

Industry Dive was founded as a bootstrapped start-up by current CEO Sean Griffey, CTO Eli Dickinson and CRO Ryan Willumson in 2012. The private-equity firm Falfurrias Capital Partners acquired a majority stake in 2019. In 2020, the company acquired the content marketing team and services under the company formerly known as NewsCred to launch studioID, and has since completed four other acquisitions.