• by Steve McClellan  @mp_mcclellan, April 6, 2022

Colle McVoy has been selected as creative agency of record for Perdue Foods after a competitive review. The client previously worked with the Via Agency.

Colle McVoy will lead creative strategy and development, digital, and production for all Perdue Foods Consumer Business brands including Perdue, Perdue Harvestland and Perdue Simply Smart.

New work will launch this year.

Colle McVoy has developed expertise in the food and agricultural category working with clients such as Land O’Lakes, CHS, AGCO, Vermont Creamery and Schwan’s Home Delivery.

Perdue is the latest in a string of recent wins for the agency. Recent additions to its client roster include Northern Tool + Equipment and Blu Dot.